{"id":49402,"title":"Tried & Tested: Our Gear vs. Fast Fashion","description":"Spoiler: We\u2019re still standing, they\u2019re in the bin. Let\u2019s be honest\u2014everyone loves a good deal. But that \u00a35 t-shirt? After a few washes, it's looking more like a dishcloth than something you'd wear on a sunrise paddleboard session.","content":"

\"q1mdgdgusks0jezkhyozsguj05guou9o750ercjpmvhew3lx.png.png?w=1140&v=2\"<\/p>

Spoiler<\/strong>: We\u2019re still standing, they\u2019re in the bin.<\/p>

Let\u2019s be honest - everyone loves a good deal. But that \u00a35 t-shirt? After a few washes, it's looking more like a dishcloth than something you'd wear on a sunrise paddleboard session.<\/p>

At SO STKD, we decided to put our gear head-to-head with fast fashion - and let\u2019s just say, it wasn\u2019t exactly a fair fight.<\/p>

Round 1: The Adventure Test<\/h2>

\"h1p2z5x7swj1s25owoaegav6riwwf7z3sddxlacdisqyuswj.jpg.jpg?w=1140&v=2\"<\/p>

We threw our organic cotton tees into the deep end - literally. Saltwater, sand, sweat, rain (thanks, Devon), and more sweat. Then we took a fast fashion tee through the same. Verdict?<\/p>

SO STKD<\/strong>: Still soft, still shaped, still looking like it belongs in your kit bag.<\/p>

Fast Fashion<\/strong>: Shrunk, faded, and now a crop top (unintentionally).<\/p>

Round 2: The \u201cWear Everywhere\u201d Test<\/h2>

\"ph2yjvyyialo56ibndu8frevi1fuwvoroxtnnlbha3n458lm.jpg.jpg?w=1140&v=2\"<\/p>

Pub with mates. Quick hike. Unexpected ocean dip. Back to the pub.<\/p>

SO STKD gear just gets you. It moves with you, breathes with you, and doesn\u2019t make you itch in weird places. Meanwhile, fast fashion clung like a cling film wrap gone rogue.<\/p>

Round 3: The \u201cWash It Like You Live in a Campervan\u201d Test<\/h2>

\"iix4bkmbgiaozwctczqsrssrjspprty0igkl1ubh2wzkcipm.png.png?w=1140&v=2\"<\/p>

Minimal water. Maybe a bucket. Maybe not. Air dry on a fence post.<\/p>

SO STKD<\/strong>: No drama. Ready for round two.<\/p>

Fast Fashion<\/strong>: Looks like it time-travelled back to 2003. Not in a good way.<\/p>

Why it Matters<\/h2>

We\u2019re not just making clothes. We\u2019re building gear for your lifestyle - crafted to handle your passions, made with the planet in mind. Fast fashion? It\u2019s made for landfill. Ours is made for life.<\/p>

So next time you\u2019re choosing what to pack for your next surf, ride or ramble, ask yourself:<\/p>

Do I want throwaway - or forever?<\/p>

Because when your tee has more stories than your Instagram feed, that\u2019s when you know it\u2019s the real deal.<\/p>

Stay stoked,<\/p>

The SO STKD Crew<\/strong><\/p>","urlTitle":"tried-tested-our-gear-vs-fast-fashion","url":"\/blog\/tried-tested-our-gear-vs-fast-fashion\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/tried-tested-our-gear-vs-fast-fashion\/","fullUrl":"https:\/\/so-stkd.shop\/blog\/tried-tested-our-gear-vs-fast-fashion\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1747841427,"updatedAt":1751571631,"publishedAt":1751571630,"lastReadAt":null,"division":{"id":347330,"name":"SO STKD"},"tags":[{"id":3660,"code":"sustainability","name":"Sustainability","url":"\/blog\/tagged\/sustainability\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/u9ymirlbkci964kehtv1x73yhfqdpkqcxnyulvn3qcs0qttf.jpeg","thumbnail":"https:\/\/images.podos.io\/u9ymirlbkci964kehtv1x73yhfqdpkqcxnyulvn3qcs0qttf.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/u9ymirlbkci964kehtv1x73yhfqdpkqcxnyulvn3qcs0qttf.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Tried & Tested: Our Gear vs. Fast Fashion SO STKD","metaDescription":"Everyone loves a good deal. After a few washes that \u00a35 t-shirt, it's looking more like a dishcloth than something you'd wear on a sunrise paddleboard session","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":43963,"title":"The Growing Importance of Organic Materials in Clothing Production","url":"\/blog\/the-growing-importance-of-organic-materials-in-clothing-production\/","urlTitle":"the-growing-importance-of-organic-materials-in-clothing-production","division":347330,"description":"Organic materials in clothing production are gaining traction as a way to reduce harm and promote a more sustainable, ethical fashion industry.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/9vwrcibpsautww8zdsazxdkmx3vgzfsbipzdcc7qyp3khqai.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/9vwrcibpsautww8zdsazxdkmx3vgzfsbipzdcc7qyp3khqai.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":43964,"title":"The Future of Fashion: How Robotics is Revolutionising Clothing Production","url":"\/blog\/the-future-of-fashion-how-robotics-is-revolutionizing-clothing-production\/","urlTitle":"the-future-of-fashion-how-robotics-is-revolutionizing-clothing-production","division":347330,"description":"The integration of robotics in clothing production is paving the way for a new era in fashion, making it faster, more sustainable, and increasingly precise.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/muefhl94h389uqzzdonx4zcssaj1o9nt31qp1vkouhedijvq.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/muefhl94h389uqzzdonx4zcssaj1o9nt31qp1vkouhedijvq.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":43972,"title":"The Benefits of Plastic-Free Packaging: A Step Towards a Sustainable Future","url":"\/blog\/the-benefits-of-plastic-free-packaging-a-step-towards-a-sustainable-future\/","urlTitle":"the-benefits-of-plastic-free-packaging-a-step-towards-a-sustainable-future","division":347330,"description":"Plastic-Free packaging reduces pollution and preserves ecosystems, saves energy and resources and contributes to the circular economy.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/pkbqjdej5j8ifnpkjleppo1gxfclwap0nxhptofshlo3hame.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/pkbqjdej5j8ifnpkjleppo1gxfclwap0nxhptofshlo3hame.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}